The newly released Dead Island 2 comes with an unconventional and somewhat morbid marketing campaign. The publisher of the brutal massacre of zombies, Plaion, has established cooperation with the insurance company Dead Happy. If you pay an additional 8,000 pounds to your existing life insurance (ie over 200,000 crowns), the organization will arrange a themed penalty in the wake of the zombie apocalypse after your death.
“To celebrate the release of Dead Island 2, we’ve created an original death wish. Send your friends to LA for a zombie cocktail party before the city turns to hell!” proclaims the advertising banner, adding below the line that the amount paid will be used for the funeral in addition to the party, so there is no risk of returning to the (un)living.
Deathwish is an unconventional set of funeral services. For example, it can be a way to let survivors know how to deal with your remains after death. Whether to have a diamond made from the ashes, or perhaps send it into orbit. Those responsible, in turn, can create a financial plan that will help them pay off the debts that would remain after their untimely death. Or squander the newly saved funds for revelers with zombies.
Although Dead Island 2 spent almost ten long years in development and was tossed around like a hot potato by several development studios, it turned out to be better than expected. He got an eight from Šárka in the review.
