The theme of microtransactions and some internal advertisements returns to the limelight every now and then, and this time it does so at the hands of Xbox.
In addition to the Xbox Game Pass subscriptions (which you can also subscribe to through Amazon), the Redmond company is therefore looking for other methods to collect.
As well as PlayStation, it must be said, that equally she expressed interest to experiment with some in-game advertising.
Practices which, so far, they didn’t go exactly well as demonstrated by the case of Mortal Kombat 11 and Hogwarts Legacy.
Ma Xbox has again expressed a willingness to try to look for new ways of monetizationand it’s not even the first time.
In a recent interview, the Vice President Sarah Bond he explained what he plans to do beyond trying to incentivize services like Xbox Game Pass.
The idea (reported by Onmsft) is to insert new sales output in video gamesand not only:
“We talked about how we’re experimenting with other models, such as how advertising in games is more prevalent on mobile – are there any models that work well on PC and consoles? Are there any other templates where you could have timed game sections and stuff like that? Providing creators with options and choices allows them to experiment and do what they want, and actually create more engaging and creative experiences without having to fit a mold.”
The idea is not to insert, at least in this case, some intrusive advertisements but include fluidly within video games.
Of course it is not clear what Sarah Bond means by “timed game sections”which is something similar to timed demos (as happened on Steam recently) but potentially more dangerous.
The outlook is however not elegant in any case. The hope is that, at least, we can insert some diegetic and integrated advertising in video games, as we hypothesized some time ago.
